Design with Purpose
Each piece is thoughtfully created to carry a message of empathy, unity, and strength. Our bold designs are made to inspire, uplift, and start conversations.
About us
Our Mission
Fashion With Purpose
To inspire daily acts of kindness and human connection through what we wear, how we show up, and how we give back.
- Purpose-Driven Apparel
- Giving Back with Every Purchase
- Clothing as a Catalyst
How We Work
Driven by Purpose, Powered by Kindness
At B716, every step we take is rooted in purpose, passion, and people. We're not just creating clothing—we’re building a movement of kindness and connection.
Give Back with Every Purchase
A portion of every sale goes directly to nonprofits supporting mental health, youth empowerment, and community healing—locally and nationally.
Create Community Impact
We actively seek ways to engage with our community through collaborations, events, and initiatives that spread kindness and create positive change.
Our Story
Kindness Is Our Way of Life
We’re sisters from Western New York who believe kindness isn’t just a nice idea—it’s a way of being. With a background in education and life experiences that shaped our values, we created B716 to spread that spirit of compassion and connection.
- B716 supporting Riverworks with the Urban High Ropes Course
- Piper visiting at the Nursing Home representing B716
- Piper, the rescue dog, sporting the Buffalo Bills! B716
The B716 Area
Key Cities & Counties We’re Proud to Represent
Niagara County
Alleghany County
Erie County
Buffalo NY
Frequently Asked Questions
B716 represents the spirit of Buffalo (716 area code) and our mission to spread kindness, compassion, and community pride through meaningful apparel.
Return shipping labels can be purchased for $3.99 if you are returning a single item or for $7.99 if you are returning multiple items. Return shipping labels can be purchased and all returns can be submitted in our Returns Portal.
Every purchase helps fund nonprofit organizations that support mental health, youth empowerment, and community healing. You’re not just buying clothing—you’re backing a cause.
Our apparel is responsibly sourced and printed with care in the USA, ensuring quality, comfort, and ethical production.
Yes! We ship globally so anyone, anywhere, can join the movement and wear their message with pride.
We love connecting with our community! Follow us on social media, share your story with #Be716, or reach out to explore partnership or volunteer opportunities.
B716 is a reminder to be engaged, be present, and be kind. “B” represents how we choose to show up; “716” is our area code, honoring our Western New York roots.
No—B716 is a kindness movement. It’s a way to wear your values and invite others to do the same.
Each year, a portion of proceeds is donated to a nonprofit selected by our community.
Follow us @B716kindness on Instagram to join kindness challenges, support local causes, and build community.
Not at all. B716 is for anyone who wants to grow, reflect, and be more intentional—especially in the small moments that matter.